Meet David

David Norris Wagtail Coach

I’m David Norris, an executive coach specialising in helping people tap into their own hidden powers that enable them to survive and thrive in life.

I love coaching for its ability to bring people back to themselves, overcome challenges, and rediscover their confident, creative, productive and happy selves. I’ve coached many senior and mid-level leaders, up to and including CEO level, as well as groups and teams.

Prior to coaching, I had successful careers in corporate communications and government, as well as in professional football. This includes over 20 years as an adviser to international CEOs and government ministers, and 10 years leading teams across Asia.

This has given me a deep understanding and appreciation of the kinds of pressures executives face, both professionally and personally.

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  • “Coaching with David was truly transformational. The way he asked me questions, articulated my jumbled answers and shared his observations was really valuable and gave me a lot to reflect on. I feel the experience has given me a renewed sense of energy and positivity about my career!”

    LL, Department for Transport


  • " Working with David has been truly transformative. Throughout the process, I discovered new ways to approach my thoughts, breaking free from the endless cycle of overthinking. His guidance helped me shift my perspective, and by the end, I felt mentally lighter and more in control. No longer will I let my mind pull me back into that loop - I now have the tools to move forward with clarity and confidence. I can’t recommend David highly enough!"

    Lucy Duszczak, Head of eCommerce & Digital Marketing, YHA

  • "David coached me on a longstanding career issue. The coaching helped me reach an 'unlock' that changed my perspective. What had seemed like an intractable problem now had a solution! I put it to good use and found it really valuable. I only wish I'd done this years earlier!"

    Julie Nestor

    Head of Marketing & Communications, Asia Pacific, Mastercard

  • " I turned to David as a coach when facing a challenging situation that required a new approach to problem solving. Without knowing anything about my work, David was able to guide me through my thought process to help me realise that I knew the solution all along, just needed to make sense of it with his support.It felt very natural to go through the process which resulted in tangible outcome."

    Antoine Thomas

    HR Director, Singapore

  • "David's coaching sessions empowered me to discover solutions from within, which was truly an enlightening experience. The depth of insights I received was remarkable, profoundly reshaping my perspective and understanding of myself and what I can achieve both professionally and personally."

    Augustine Kwan
    Director, Public Relations
    Hong Kong