Meet Alex

Alex Whitton Wagtail Coach

I’m Alex Whitton, an accredited coach who supports people from all walks of life to be at their best and to bring their strengths and interests to life.

I work with individuals at many different stages, both personally and professionally - from young people starting out in work or figuring out what they want to do next, to people stepping into new leadership roles, and founders starting, growing and running their own businesses.

My coaching style is calm and supportive. I create space to slow down and zoom out, helping people gain clarity and find a way forward that feels right for them and builds on what they do best.

Coaching with me can be open-ended and exploratory, or more structured and action-focused. I often use simple exercises or resources to help create fresh perspectives and practical momentum.

I always tailor how I work to suit the individual, so the coaching feels relevant, useful and genuinely supportive.

  • Helen, Past Client

    “Coaching with Alex was insightful, impactful and helpful. I learnt more about myself, my values and what kind of leader I want to be, as well as learning to focus on positives.

    I wasn’t sure what to expect from coaching, but I had a very positive experience and Alex found tools and activities that worked well for me and my neurodivergence.”

  • Laura, Past Client

    "Alex is a fantastic coach and his coaching sessions are incredibly impactful.

    Whether you're facing a particular obstacle or are just looking to reflect and set new goals, Alex is a great help. Alex creates a space where you feel able to express your thoughts.

    He asks you the questions you need to be asked in a very non-judgemental and accessible way.

    His sessions enable you to articulate your ideas in your own words and drill down into what you value most and the steps you want to take next.

    Talking to Alex makes you feel accountable and motivated yet supported and confident. You leave each session with a clearer head, precise goals and an achievable roadmap of how to get there.

    I cannot recommend Alex's coaching more highly."

  • Flo, Past Client

    "I started coaching with Alex when I had just left my job and was setting up my own business. At a pivotal and transitional time in my life, the support, guidance and space offered by Alex's calm and considerate approach to coaching was exactly what I needed.

    Our sessions were always a wonderful mixture of exploration and action which left me feeling motivated to take the necessary steps to work towards my goals.

    For me, the most valuable part of the experience of working with Alex was the accountability of our regular sessions and the confidence I gained through the three months we worked together. Alex asked such fantastic, thought-provoking questions that I still think about today when I'm coaching myself to take action or find deeper reflections on a difficult situation.

    I would recommend working with Alex to anyone. "

  • Elle, Past Client

    "I spoke to Alex when I was contemplating a dramatic switch in my career.

    He is calming, extremely approachable and easy to talk to, and had quite a knack for asking the right questions to help me explore and understand my priorities.

    Coaching as a tool provided me with an invaluable soundingboard, and Alex definitely helped me find focus through my chaotic thoughts.

    Thanks Alex!"

  • Oli, Past Client

    "Coaching helped me to frame an important decision. Day to day, it's often difficult to 'zoom out' to see the bigger picture of what is important and what is noise.

    Alex is a calm and reflective presence with a knack for asking perspective giving questions at just the right moment.

    I would recommend Alex, whether facing a particular juncture or to help find that bigger picture."